William Hill Review
  • Leading bookmaker with vast experience
  • Huge number of sports betting markets
  • Highly competitive betting odds
  • Live streaming available

William Hill Nigeria Bookmaker Review: Odds, Bonus and Offer

This review will take a detailed look at bookmaker William Hill, including their offerings for betting customers bases in Nigeria.

Betting markets 30
Statistic Will Touch Line
Support telephone, email and live chat
Currently no Welcome Bonus

About William Hill

Having been in operation since back in 1934, William Hill are undoubtedly the most recognizable bookmaker across the globe today. Despite being one of the most traditional bookies, William Hill have also moved with the times, with their online betting platform being utilised by a huge number of punters in different areas. William Hill was listed on the London Stock Exchange in 2002, with thousands of employees helping to ensure that they stay at the top of their game at all times.

With offices in the UK, Gibraltar, Israel and Bulgaria, it comes as little surprise that William Hill are a worldwide organisation, who hold full gambling licensed from the British Gambling Commission and a host of other authorities. William Hill also caters for betting customers in Nigeria, with their large number of sports markets meeting the needs of thousands of punters. William Hill has earned an excellent reputation over the years thanks to their easy-to-use website and excellent odds, with our review taking a detailed look at their entire operation in Nigeria, perfect for both existing and potential customers.

Pros and Cons of William Hill


  • Huge number of sports betting markets
  • Hugely competitive betting odds
  • Live streaming


  • Lack of welcome bonus for Nigerian customers

William Hill’s Betting Markets & Odds Quality

While William Hill are known for focusing upon quality over quantity, the bookmaker still offers a fantastic amount of betting markets to punters in Nigeria. Their sportsbook is somewhat UK focused, with sports including football, horse racing and tennis being among the most in-depth markets. Football fans will be pleased with the number of markets from the English Premier League, Serie A, La Liga, Ligue 1 the UEFA Champions League and more competitions, with the ability to bet on the outright winner of matches and tournaments, first goalscorer, over/under goals, number of corners and yellow cards demonstrating the depth of such markets also.


Premier League Odds At William Hill

Premier League Odds At William Hill


Elsewhere, sports markets including basketball, American Football, rugby and eSports shows the diversity available with William Hill, as well as their ability to move with the times. Those looking for good value should look no further than William Hill, with their odds across the board being hugely appealing. Prices are particularly impressive when it comes to football, which will be particularly pleasing to those in Nigeria. Advanced odds are available on a daily basis at William Hill, with best odds guaranteed also being available on both horse racing and greyhound meetings from the UK. The overall betting margin is at around 4.5% at William Hill, putting them right up there with the very best bookmakers when it comes to prices on offer. As well as this, cashing out is available on football, baseball, boxing, cricket, darts, snooker, tennis and golf, with both pre-match and in-play markets qualifying.

Elsewhere, for times when William Hill do not provide the odds in which you are looking for, the “Your Odds” feature is well worth taking advantage of. This is basically where betting customers can contact the bookmaker in order to request a particular market, with William Hill normally responding with the odds which will now be available.

Website & Mobile App Usability

The William Hill website is both easy to use and visually pleasing, with cleverly placed menus and tabs having been used to ensure that moving between pages is as quick a process as possible. All sports markets are listed at the top of the page upon entering their sportsbook, while features including promotions, live streaming and customer service are all apparent from the off. A white, blue and yellow colour scheme dominates throughout, with an automatically-updating bet slip being accessible on the right-hand side of the page at all times.


William Hill Mobile Sports Betting

William Hill Mobile Sports Betting


Elsewhere, an in-play schedule helps customers to plan their live betting strategies, while moving between the William Hill sportsbook, one of the best casino sites and poker pages can be done in just the click of a button. Meanwhile, mobile customers also have a good number of options with William Hill, whether it be through mobile browsers or their dedicated sports betting app. The app is available to download for both iOS and Android customers, meaning that punters can place bets at any time when away from their desktop. The app is hugely efficient, with the speed and ease of wagering and using the features available being hugely impressive. As well as this, the same design and interface means that moving between the two platforms is also a stress-free process.


William Hill Sports Betting Options

William Hill Sports Betting Options


Betting Coverage, Live Betting & Live Streaming

As briefly mentioned already, it is the depth of markets at William Hill that helps to give them the edge over other online bookmakers. Customers are able to select from over 25 sporting disciplines, with tournaments and leagues from around the world being covered. With everything from football and horse racing to volleyball and eSports being available on their sportsbook, it is little wonder that William Hill attracts such a large number of customers on a daily basis. Each week, there are over 500,000 betting markets available at William Hill, which you will find difficult to better anywhere else on the web.


William Hill Live Sports Betting

William Hill Live Sports Betting


The number of betting options is certainly impressive, however the amount of markets does understandably differ between sports. For example, fans of football betting will be pleased to hear that matches from major competitions such as the English Premier League and UEFA Champions League come with over 250 markets, including first goalscorer, correct score, yellow cards and specials, while more diverse disciplines have less than 100. The following were the sports markets available at the time of writing this review:

  • American Football
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • eSports
  • Football
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lottery
  • MMA
  • Motor Racing
  • Motorbikes
  • Politics
  • Rugby
  • Snooker
  • Tennis
  • TV
  • UFC
  • Virtual Betting
  • Volleyball
  • Winter Sports

William Hill is also undoubtedly one of the best bookmakers in Nigeria when it comes to live betting, with their in-play platform offering a huge number of bets on a daily basis. Sports including football, tennis and basketball regularly feature, with odds being updated depending on the ongoings in particular events. All current in-play markets are accessible as soon as you enter the William Hill sportsbook, with markets being separated neatly by sports. Meanwhile, an in-play schedule is always on hand to allow punters to see what is coming up throughout the coming days. Live betting is accessed by selecting the “In-Play Betting” tab just under all of the sports markets, with a highly intuitive and informative page being displayed. Options found include the current odds – which change on an incredibly regular basis – as well as the current score and game stats, which are updated instantly.

Meanwhile, customers in Nigeria are also able to take advantage of William Hill’s live streaming service, which provides the opportunity to watch sporting action as it unfolds from around the world. Football, tennis and horse racing regular feature once more, while commentary and radio streams are also available with a large number of events. Customers must have a positive account balance in order to gain access to their range of streams, or alternatively have placed a bet on the stream in which they wish to view.


Unfortunately, there is currently no welcome bonus available to customers in Nigeria with William Hill, however the bookmaker does provide a good number of ongoing promotions for existing customers. Such promotions include best odds guaranteed on all UK & Irish horse racing meetings, a tennis in-play insurance offer and bonuses on top of winning accumulator bets. Perhaps the standout promotions available to existing customers at the time of writing this William Hill review included:

Acca Five Insurance

This is applicable on accumulators with five or more picks priced at 1/5 or higher and states that if one of the picks is a loss, the stake can be refunded as a free bet. This does not apply to live in-play betting, though. 

Cash in your Bet

So let’s say the game isn’t going quite as you expected and you are not confident in your selection, William Hill will give you a chance to cash in that betting ticket before the outcome. Navigate over to the open bets area to see what cash value is being offered and then decide if you want to call it a day. This is good on football, baseball, basketball, boxing, cricket, darts, golf, snooker, rugby union, and tennis and does include live in-play events as well.

Currently no Welcome Bonus

Payments – Deposits & Withdrawals

As a leading bookmaker, it comes as little surprise that William Hill provides a wide range of options when it comes to banking, meaning that customers can select their preferred method of both depositing and withdrawing funds in and out of their account. Available payment methods to Nigerian customers include all major credit and debit cards, along with bank transfers and increasingly popular e-wallet platforms. Despite Nigerian Naira not being an accepted currency at William Hill, the bookmaker will convert all deposits. The majority of available banking methods allow for instant deposits, while withdrawals generally take between 24 hours and 5 days to complete. As well as this, there are no additional fees when either depositing or withdrawing funds, meaning that punters can take home 100% of their winnings.

Deposit Methods include: Visa, Mastercard, Maestro, Delta, iDeal, InstaDebit, Neteller, PayPal, Paysafecard, Skrill, Bank Transfer, Cheque

Withdrawal Methods include: Visa, Mastercard, Maestro, Delta, Bank Transfer, Neteller, PayPal, Skrill

Customer service, Security & Reliability

The importance of a good customer service team has never been greater when operating online, with William Hill having clearly recognised this fact. The bookmaker provides customer support 24/7, 365 days a year, with punters able to communicate with agents via telephone, email and live chat, all free of charge. Available in a range of languages, a detailed FAQ page is also on hand to provide answers to some of the most commonly asked questions regarding the bookmakers operation, often meaning that there is no further need for help. Also, they are active promoters of responsible gambling. Their policies for data protection, customer protection, and services are as easily available as their FAQs. If you have any questions, give them a call. Just call them, they’ll help you out.

Elsewhere, William Hill are certainly a secure and reliable bookmaker, with a number of safety measures having been put into place to ensure that this remains the case. Licensed by the Government of Gibraltar, William Hill is also registered with the Independent Betting Adjudication Service (IBAS), who help to settle any disputes that may arise with the bookmaker. As well as this, a 128-bit SSL encryption from Thawte is used in order to ensure that all transactions are processed 100% securely, while all personal information is kept safe at all times. Thawte is owned by well-known security software company Symantec, who have an excellent reputation within the industry. In terms of the connection security, William Hill uses Hypertext Transfer Protocol Secure (HTTPS) to protect the sensitive information passed between users’ browser, and their website.

William Hill Advantages

There are a number of advantages to registering with William Hill, with the bookmaker offering a large amount of markets and features to betting customers in Nigeria. While there is currently no welcome bonus available to Nigerian punters, users can still take advantage of the small number of available promotions, which help to both maximise winnings and minimize losses. Elsewhere, football will be particularly pleased with their betting options, with a large number of competitions being covered. Meanwhile, those seeking additional assistance are able to communicate with members of the William Hill support team on a 24/7 basis, whether it be via telephone, email and live chat.

William Hill is first and foremost the most long-standing bookmaker in the world, with its reputation having not wavered over the years. As one of the experts when it comes to sports betting, they moved online with ease, which perhaps comes as little surprise to existing customers. The comprehensiveness of their sportsbook today is really impressive, with those in Nigeria now able to take advantage of their vast markets and features, especially when it comes to football, tennis and golf, among others. Their website also allows for bets to be placed in a quick manner, with navigating between markets being easier than ever thanks to the design of both their desktop and mobile platforms.

Their live betting markets are also really pleasing, with William Hill’s in-play section showcasing all ongoing and upcoming events. Coupled with live streaming opportunities, this is undoubtedly the most exciting form of betting on your favourite sports teams and players at William Hill. As well as this, the bookmaker score highly when it comes to their betting and payout limits, suiting both beginners and high rollers in the process. Football payouts can potentially go up to the equivalent of £2 million, while others sit at between £250,000 to £500,000.

William Hill Conclusion

It is clear from our review that William Hill provide one of the best betting platforms for punters in Nigeria, with their range of markets and features helping to cater for the needs of everyone. There are very few negative factors to speak of surrounding their operation, with the lack of welcome bonus for Nigerian punters being the only disappointment, however the quality of odds across the board helps to make up for this. Elsewhere, the ability to watch sports action through William Hill TV, cash out bets and communicate with members of the bookmaker’s customer service team only adds to their quality. As a result, those looking for an easy to use and in-depth sportsbook should certainly consider registering an account at William Hill today.

William Hill Review
  • Leading bookmaker with vast experience
  • Huge number of sports betting markets
  • Highly competitive betting odds
  • Live streaming available