Betfair Review: Odds, bonus and offer
Betfair are undoubtedly one of the worlds leading online bookmakers, with their sportsbook and betting exchange helping to attract a huge number of customers. Their range of sports markets and additional features has enabled them to earn an excellent reputation within the industry, with more and more Nigerian customers registering with Betfair in the hope of winning big on their site. However, before we get into every aspect of their operation, let’s first take a closer look at Betfair’s history, as well as their achievements to date.
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Betfair was established back in 2000, quickly making a name for themselves in the betting industry, with their betting exchange adding to their excellent sportsbook. The bookmaker hold a valid gambling license from both the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA), allowing Nigerian-based punters to take advantage of their excellent operation. Having formally been based in the UK, Betfair’s headquarters are now in Gibraltar, meanig that they are now neighbours with some of the biggest betting companies in the world. Throughout this review, we will take a detailed look at Betfair’s markets, bonuses and promotions, security and customer support, among other things, providing readers with an in-depth view of their sportsbook. Launching their sportsbook in 2012, Betfair is regulated by the UK Gambling Commission, as well as the Malta Gaming Authority for international customers. Let’s first take a closer look at some of the positive and negative factors surrounding Betfair’s operation, before we kick-start our review in full.
Pros and Cons of Betfair
As part of our review, we have taken a detailed look at all aspects of Betfair’s operation, with everything from their range of markets, website usability and customer service having been taken into consideration. In our Betfair review, we found the following positive and negative factors:
- Competitive odds in diverse markets
- Large number of sports markets
- Excellent mobile functionality
- Reliable & Secure bookmaker
- Generous welcome offer
- Huge amount of information on website
- Lack of promotions for existing customers
Betting Markets & Odds Quality
Our Betfair review has found that the bookmaker currently offers 29 different sports markets, with everything from traditionally popular betting events such as football and horse racing being joined by more diverse disciplines including MMA and Esports. As well as this, their sportsbook also caters for customers with different interests, with their current and Politics markets meaning that Betfair are one of the only bookmakers to provide such offerings to Nigerian punters. In our review, we found the following sports markets available for wagering upon: Soccer, Basketball, Tennis, Ice Hockey, Ski Jumping, Handball, Volleyball and many more.
In terms of odds, our review found that Betfair are a little disappointing in this area, especially when compared to other bookmakers within the industry. Whilst they certainly do not have the worst odds around, they rarely standout in this area, with better prices generally being found on their betting exchange.
However, Betfair do offer a best odds guarantee on all horse racing meetings, a promotion that is also offered by many of the major online bookmakers. This means that if a customer bets on a horse at an early price and it ends up winning at bigger odds, then the bet will be paid out at the larger price. Given the odds within horse racing can often fluctuate leading up to a big meeting, this is a potentially lucrative offer for customers.
Website & Mobile App Usability
The Betfair website, although a little jam-packed with information, is extremely easy to use, with an effective interface and clever design making navigating between pages a quick process. The Betfair sportsbook can be accessed at all times thanks to a conveniently placed tab at the top of the page, along with the most popular sports markets. Just beneath this part of their site, features such as in-play, cash out and promotions can be easily accessed, meaning that punters are able to locate their favourite markets with ease. Meanwhile, the constant presence of a be slip, located on the right-hand side of the page, means that you can keep a close eye on your selections, accumulative odds and potential earnings. A yellow and black colour scheme dominates Betfair’s website across the board, with imagery and graphics being used in order to attract users to certain parts of their betting platform.
As well as their desktop site, the Betfair mobile app is available to both iOS and Android users, ensuring that customers have the opportunity to bet on the go using mobile devices. Customers are able to access both pre-match and live betting markets, as well as all account information, live scores and video, along with the popular cash out feature. For those who do not wish to download the app, Betfair’s sportsbook also comes complete with a fully-functional mobile-friendly site. However, for those looking for a slick and effective service, the app is one of the best around. More and more Nigerian betting customers are placing bets using their mobile device, further demonstrating the importance of ensuring that this option is advanced and well designed.
Betting Coverage, Live Betting & Live Streaming
As well as their wide range of sports markets, Betfair also offer great depth on top of this. Customers are able to find odds on the most popular matches and events throughout the sporting calendar, with football, horse racing and tennis among the most detailed markets. From the English Premier League and Champions League within football, to the Cheltenham Festival and Wimbledon, Betfair have all bases covered when it comes to major competitions. Elsewhere, they also cover a wide variety of lower level and semi-professional sports, including non-league football, challenger tennis tournaments and college basketball. Betfair do not just cover these lightly, they offer a multitude of different bets, perfect for those who enjoy operating within different markets. However, as with all bookmakers, the more obscure the sport, the less options you will have when it comes to placing a bet.
Our Betfair review also found an in-depth range of live betting markets, with sports such as football, tennis and basketball featuring on a daily basis. Odds are updated extremely quickly based on ever-changing markets, with this form of wagering having become increasingly popular due to the potential rewards. All current and upcoming markets are listed in an easy-to-read manner, ensuring that punters can quickly take advantage of changes in scoreline.
Meanwhile, Betfair offer one of the best live streaming features around today, with horse racing, tennis and football available to watch in high-quality on a daily basis. UK horse races, football matches from major European leagues and competitions, including the Champions League and Europa League, as well as tennis matches from around the world are able to watch, with just a positive account balance or bet of at least 500 Naira required in order to gain access. Basketball is another sport that features on Betfair’s live streaming service.
There are many ways that bookmakers and customers describe the bonus that is paid by an operator as an incentive to a new customer. These terms include:
- Free bet
- Free bonus
- Sign up offer
- Sign up bonus
- New customer offer
- New customer bonus
- New account offer
- Welcome offer
- Joining offer
- Deposit bonus
- Promotional offer
- Promotional code
Betfair also offer a whole host of promotions and bonuses in an attempt to both attract new customers, and ensure that current users remain loyal to their sportsbook. Despite this, their number of offers in this area are perhaps still somewhat lacking in comparison to other bookmakers, with their welcome bonus also a little disappointing. Customers registering at Betfair are in with the chance of earning 50,000 Naira worth of free bets, with the bookmaker. Customers must place five bets of at least 5,000 Naira in order to receive 100,000 Naira in return, with punters being able to repeat this process five times after registering a new account. Meanwhile, minimum odds of at least 1/2 (1.5) must be met in order to qualify for this bonus.
Elsewhere, there are not that many ongoing promotions to speak of at Betfair, with the majority of the other offers focusing around football. The bookmaker currently offer best odds guaranteed on all English Premier League and Champions League matches, as well as offering price boosts and betting insurances from time to time in other sports, including tennis and horse racing.
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Payments – Deposits & Withdrawals
Like many bookmakers today, Betfair cater for the vast majority of customers thanks to an array of banking options. The most common payment methods for both depositing and withdrawing money are all accepted, which include major credit and debit cards, along with e-wallet platforms including PayPal and Neteller, however PayPal is currently only available to those within the UK. Deposits at Betfair are always processed free of charge, however withdrawals can carry a small fee, as well as taking longer in time. While withdrawal fees could potentially put some potential customers off registering, there is certainly no claims of Betfair committing any wrongdoing, and perhaps they will look to reduce such costs in the future if they can become more competitive in the industry.
While betting limits at Betfair will generally meet the demands of all customers, they can be lifted by contacting the customer support team, with higher deposits often accepted. Earning limits at Betfair are also extremely appealing, with customers having the chance to win up to £1 million on football markets, while this this decreases for sports such as tennis, horse racing and rugby. A full list of all betting limits has been made readily available on Betfair’s website.
Finally, all funds at Betfair are kept in one simple account, meaning that those looking to take advantage of the betting exchange, sportsbook and one of the best casinos on the internet do not have to continuously transfer money between different pots.
Customer service, Security & Reliability
The Betfair customer service team are on standby to answer any questions or deal with any problems in which users may be having, however their reputation perhaps leaves a little to be desired, with long waiting times a recurring theme. Customers are able to contact members of staff via telephone, email, live chat and social media pages, which is a good range of options, designed at meeting the needs of all type of punter. Available 24/7, Betfair aim to respond to all email enquiries within 24 hours, while issues raised via telephone or live chat are often dealt with much quicker. As previously mentioned, Betfair also provide a detailed FAQ page, which often means that there is no need for further action.
Betfair have certainly gained a reputation within the industry for their practices when it comes to security, with their sportsbook undoubtedly one of the safest platforms to fulfil your sports betting needs at. The legal section of their website is extensive, with a whole host of relevant information being made available to customers. Holding gaming licenses from the UK Gambling Commission and the Malta Gaming Authority demonstrates their dedication in this area, with a high-tech SSL encryption also helping to ensure that customer details and banking information is kept in a secure environment.
Our Betfair review found that the bookmaker has a number of positive factors surrounding it, with many coming as an advantage to potential customers. Upon registering, users are able to take advantage of a generous welcome bonus, that is something different to the industry standard in this area. As well as this, Betfair offer a wide range of sports betting markets, with their coverage also a pleasing aspect of their operation. Meanwhile, despite being a relative newcomer to the market, Betfair have been able to quickly earn a reputation as being a secure and trustworthy betting platform, perfect for those who have issues when it comes to processing transactions online. Mobile betting customers are also in for a treat at Betfair, whether it be through their mobile-friendly site or free to download app. Both provide a speedy and easy to use betting platform, meaning that time sensitive wagers can be placed in a stress-free manner. Our review also found that the bookmaker takes customer service extremely important, with a variety of features in place to help deal with user issues or problems. Such advantages only further add to their growing reputation within the industry, with more and more punters from Nigeria taking advantage of their service.
By now you should have a clear understanding of both the positive and negative factors concerning the Betfair sportsbook. With relatively high odds and low margins, they are certainly a bookmaker to consider, with other features including live streaming and in-play betting helping them to achieve an awful lot in a relatively short period within the industry. Their easy-to-use website and mobile app just make them more of an outstanding option, with customers able to quickly navigate towards and take advantage of their favourite sports markets in just a matter of seconds. Despite not being as visually pleasing as some sportsbooks out there, those looking for simplicity will certainly enjoy Betfair. Meanwhile, despite a lack of promotions and a relatively low welcome bonus, Betfair still manage to rank as one of the best sportsbooks around, one that we highly recommend.